OkCupid was using their brand name into the next degree, enlisting some standout WNW Members to demonstrate why it is not the same as other dating platforms. First, OkCupid induced Berlin-based WNW Member Jay Daniel Wright to enliven the app with an entire identity that is new which included a reliable of whimsical icons. Now, due to their very very first marketing campaign, the in-house team that is creative alongside Wieden+Kennedy and also the duo behind rest room paper Magazine. The outcomes certainly are a striking campaign that repurposes the acronym DTF, stripping it of its hook-up meaning. Down seriously to screw? Similar to down to finish my novel, turn on the kiln, and base the bill. And certain, perhaps also the f that is original. If you just just just take breaks to fight in regards to the president while focusing on the chakras.
Below, we meeting WNW Members Dana Davis, Designer at OkCupid and Jessica Shriftman, Wieden+Kennedy Art Director. As Dana informs us, “The DTF campaign is really a great extension of okcupidвЂ™s mission to pay attention to substance and level — and also to mirror right straight back in the problems and interests that individuals worry about.” The ensuing campaign is a real, collaborative work. And Dana and Jessica have absolutely nothing but good things to state about all edges and their metaphorical “balls.” As Jessica informs us, ” The team that is in-house OkCupid is composed of rad and nice people (with big balls). Plenty of consumers will ask for provocative work then run for the вЂњadvertising hillsвЂќ when it is presented in their mind. Continue reading